Having a powerful, well-put-together marketing strategy is important for your brand and business. However, monitoring and tracking your campaign’s success and analytics is even important. If you correctly defined your goals and objectives while setting up an ad campaign and posting a display/banner ad, then measuring analytics should be easy.
This aspect is where you see what has been working and what has not, and this gives you an area of improvement. You’ve heard the expression before, “You can’t manage what you don’t measure.” And if you’re not measuring and monitoring your efforts, you’re likely not getting 100% perfect value of your money on ads.
Why Do You Have To Track Your Marketing Campaigns?
Tracking campaigns help you to stretch every single cent spent on ads. It ensures that the brand is not beating about the bush and is targeting the right audience that will engage with those ads. It helps to eliminate unwanted ad elements that may discourage people from clicking on the ads.
PopAdLink helps you to put your ads on different websites with high traffic and engagement rates. However, if a company does not plan the right ads that will encourage click-through rates, the company may lose clicks. Tracking helps re-plan your strategy and split your budget. This will help you know what PopAdLink plan works best for you.
You will invest in what really works.
PopAdLink provides advertisers with a dashboard where they can track easily their ad campaign. This dashboard can show the number of people that see your ads, the number of clicks, where the people seeing and clicking on the website are from, their demographics and so much more.
From here, you can know what to add or take away from your ads to greatly increase and improve your click-through rate. This leads to even better sales conversion and a successful campaign.
WHAT SHOULD YOU BE MEASURING?
It may seem confusing, but it is quite straightforward to measure You just need to see and understand these terms.
Reach: This is the number of unique persons that view your ad. If your reach is 8000, this means that 8000 different people came across your ads.
Impressions: This is the number of times your ads were seen. This means that even though 8000 different people saw your ads, some of those people could view it more than once.
Your impression counts every single time a person sees your ad. Even if they have seen it before.
It is important when your impressions are a lot higher than your reach. This is because it shows that your ad was catchy enough to make the unique visitors come back.
It could also mean that our algorithm showed the ad again to that individual because they are still looking for the product or service you are advertising.
Number of clicks: This is the amount of people that click on the ads. If your clicks are low but your reach and impressions are high, this means that you should think about switching up your ad and making it more interesting.
Conversions: This refers to turning the people that view your ads into paying customers. These are the people that clicked on your ad and took action. This might be paying for an item, adding an item to cart, browsing your website or platform. etc.
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